Recorded history
Exact-unit deed history and prior basis when available.
Your residence is already competing.Know where it wins.
Before a buyer sees your home, they compare it with every available alternative. We identify the few residences that will shape that decision, show where yours has an advantage, and use that position to guide the right pricing, timing, and launch strategy.
Start with your residence
Start with an address.
We will build the market around it.
Search the address and unit for available public market context. Then we check the residence, the building, and the alternatives a serious buyer could choose today before sending the useful part privately.
Closest evidence
Relevant building closings, with the differences made clear.
Live position
The current choices shaping a buyer’s comparison.
Our read
Where the residence wins, where it gets challenged, and the next move.
What would a serious buyer compare
before choosing your residence?
A building average is useful context, but it is not a pricing strategy. The work is identifying the few residences that compete with yours, understanding what each offers, and deciding where your home should sit within that field.
Line, floor, light, view, and plan.
We separate the qualities a future buyer can feel immediately from features that merely look similar in a data export.
Live, withdrawn, pending, and recently closed.
The relevant market includes what buyers can choose today and the listings they already rejected.
The next building matters too.
A buyer may compare your home with a different service model, neighborhood position, or level of privacy at the same price.
Charges, taxes, parking, and near-term capital needs.
Monthly structure and association health can strengthen or weaken value even when two residences share the same asking price.
Know the value.
Then choose the next move.
The closest live competition, true market exposure, and the choices likely to shape a buyer’s first impression.
Relevant deed-recorded sales, with differences in floor, view, plan, parking, outdoor space, condition, and sale type made clear.
A defensible range, the tradeoff behind each position, and the market response we would expect to test.
A direct recommendation: prepare now, watch the market, or wait because the current field does not reward a sale.
One residence. One position.
One controlled launch.
Define the real competition
We narrow the field to the homes a qualified buyer would actually consider alongside yours.
Prepare what changes perception
Presentation, documents, access, timing, and the story of the residence are aligned before the market sees it.
Price for the response you want
The price should create the right comparison and protect leverage, not simply sit above the last recorded sale.
Read feedback without chasing it
We separate noise from evidence, adjust only when the market earns it, and negotiate the complete terms of the result.
Tell us what you own.
We will show you the market around it.
Begin with an address and timing. Nothing needs to be ready for market, and the first conversation can stay entirely about value.
Request a private valuationWhat your pricing discussion should deliver.
A supported position
The relevant completed evidence and current alternatives, with the home’s material differences made visible. You receive a proposed asking strategy and the reasoning behind it.
Choices about preparation and timing
A practical discussion of the work worth doing, access and showing readiness, the time you can give the market and the trade-offs between different launch approaches.
A plan you can evaluate
The intended buyer, the creative and distribution proposal, agreed reporting and review points, and clear responsibility for the next decision.
One home. A campaign shaped around it.
A Seaport campaign should show the actual view, useful outdoor space and experience of arriving home. Compare the residence with the relevant developer offerings and resale alternatives, with the building’s services and exact rights made clear.
Establish the competitive position
Review your home’s history, the closest relevant completed sales and the homes a serious buyer can tour now. Separate the effects of condition, plan, floor, outlook, service and ownership rights before proposing a price.
Choose preparation and timing
Identify the work that will improve the buyer’s experience, its likely cost and the time it needs. We discuss presentation, access, repairs, staging and documentation in the context of your priorities and the competing field.
Build a property-specific campaign
Plan photography, a property film, short social edits and designed buyer materials around the home’s strongest qualities. The view, architecture, room sequence and daily setting should tell one accurate, memorable story.
Agree on distribution before launch
Combine our Greater Boston luxury buyer and advisor relationships with selected SERHANT. creative, digital and referral-network resources. We agree on the intended audience, channels, scope and budget before promising a service or placement.
Read qualified response and report back
Agree on review points and a communication plan. We distinguish exposure from meaningful buyer interest, discuss showing feedback and follow-up, and compare the response with the homes your buyer could choose instead.
Adjust deliberately and carry the sale through
Revisit price, presentation, outreach or timing when the evidence supports a change. We stay responsible for the offer discussion, negotiation, transaction coordination and the decisions that bring the sale to closing.
Make the home’s strongest qualities visible.
Creative with a property-specific purpose.
A property film and photography should help a buyer understand the actual light, room sequence, architecture and setting. Designed materials, selected social edits and a clear showing brief carry the same story into the next conversation.
We agree on the creative scope and budget for your assignment, then connect the finished work with the intended audience.
Decisions to make before launch.
How do you choose the asking price?
We compare the closest relevant completed sales with current alternatives and your home’s condition, plan, outlook, rights and service model. We discuss the response a proposed price is meant to produce and the time you are prepared to give the market.
What does a private or off-market approach change?
Discuss the intended audience, privacy, exposure, access, feedback and the trade-offs against a public launch. Availability of a particular buyer or outcome is never guaranteed. The chosen approach should fit your priorities and the property.
How will I know whether the campaign is working?
We agree on the communication and review plan before launch. Showing feedback, qualified follow-up, the competing field and the next decision matter more than an unqualified impression count.
Can you help compare selling with retaining the home?
We can frame the alternatives using potential net proceeds, carrying costs, lease rules, expected maintenance and a defensible rental scenario. The answer belongs to the exact home and your plans, not a neighborhood-wide rent headline.